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العنوان
أثر الإنتاج بمشاركة العملاء في تحقيق الأسبقيات التنافسية :
المؤلف
حجازي، ابراهيم حسني ابراهيم يونس.
هيئة الاعداد
باحث / ابراهيم حسني ابراهيم يونس حجازي
مشرف / محمد أحمد غنيم
مناقش / ناجي محمد خشبه
مناقش / دينا أحمد سلام
الموضوع
ادارة الاعمال.
تاريخ النشر
2024.
عدد الصفحات
170 ص. :
اللغة
العربية
الدرجة
ماجستير
التخصص
الأعمال والإدارة والمحاسبة
تاريخ الإجازة
01/01/2024
مكان الإجازة
جامعة المنصورة - كلية التجارة - قسم ادارة الأعمال
الفهرس
يوجد فقط 14 صفحة متاحة للعرض العام

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from 170

المستخلص

This study aimed to analyze The impact of Customer Co-Production in achieving Competitive Precedences. Field study applied to Shopping Plastic Bag Factories in Dakahlia Governorate , and to achieve this purpose, the study was applied to Shopping Plastic Bag Factories in Dakahlia Governorate . In light of the review of previous scientific studies, a conceptual framework was drawn for the two variables of the study, specifically for the dimensions representing each of them, where Customer Co-Production represents the independent variable (it includes four dimensions: Communication with customers, Customer Expertise, Emotional Commitment, and Interactional justice ), and it represents Competitive Precedences (and it includes five dimensions ( Precedence of creativity, Precedence of flexibility, Quality Precedence, Cost precedence, Delivery precedence ). The study relied on collecting field data on a survey list that included (45) phrases drawn from some previous scientific studies, and a set of experimental tests were conducted for the survey before its final use (content validity, validity syntax, immutability) to ensure the integrity of the survey statements and the relationships between them. The study population is represented in all plastic shopping bag factories in Dakahlia Governorate, which numbered 1935 individuals. The researcher surveyed a simple random sample of 321 individuals to apply the field study to. And to analyze the data of the field study, a group of statistical methods were relied upon, and the most important statistical methods used (Cronbach’s alpha coefficient, descriptive statistics measures, Pearson’s correlation coefficient method, and the multiple linear regression analysis method. The researcher reached several results represented in the existence of a significant correlation Between Customer Co-Production in achieving Competitive Precedences , as well as the existence of a significant effect of the dimensions of Customer Co-Production on the dimensions of Competitive Precedences.