الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to: identify the theoretical foundations of the Blue Ocean Strategy, the theoretical foundations of marketing competitive educational services in industrial technical schools, the features and nature of industrial technical schools in Egyptian education, and to reveal the reality of marketing competitive educational services in industrial technical education schools in light of the Blue Ocean Strategy in Sohag Governorate. This study used the descriptive approach to identify the reality of applying the Six Sigma approach in developing industrial secondary school management, the three-year system. Aquestionnaire was also designed and applied to a sample of (600) directors, agents, teachers, and administrators of industrial technical schools in Sohag Governorate.
The study found the following: Lack of providing new services to meet the diverse needs of beneficiaries. And Poor pricing based on full cost recovery without profits. Scarcity of promotion through various media (radio, magazines, websites, leaflets, posters, The school administration rarely adopts experimentation with new methods of work. Lack of exchange of marketing experiences between industrial technical secondary schools and between companies and factories. Lack of self-monitoring among school staff, Lack of motivation for school staff for their achievements, Lack of marketing administrative competencies, The scarcity of scientific criteria for selecting employees in the school marketing unit, Weak relationship between the efficiency of production institutions and community confidence in industrial secondary schools.
This study presented a proposed scenario that contributes to developing the performance of industrial technical schools to market their competitive educational services using the blue ocean strategy.
Keywords: Blue Ocean Strategy, Marketing Educational Services, Industrial Technical Education.