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Abstract Tourism website has become the primary channel used by tourists to search for tourism product and services. It is a crucial tool for product and service distribution, brand promotion and marketing of destinations. This research aims to evaluate the role of travel agencies’ websites in promoting religious tourism in South Sinai. This study used two methods to collect data. The first method is using the content analysis of the travel agencies’ websites .This study used seven dimensions to evaluate these websites, they are (Information dimension, Interactivity, Website design, Online Processes, Online media and advertising, Online sales promotion, and Online public relations). The study is done by choosing the websites of the top ten travel agencies in South Sinai as a sample for the study. The second method is the interview with the marketing employees in four travel agencies to know the reasons for not focusing on religious tourism in South Sinai. The findings of this study verified that only three companies used their websites in presenting information about religious sites in South Sinai. The study recommended travel agencies to provide a sufficient and detailed explanation of the religious tourism sites in South Sinai, and recommended the governmental authorities concerned with the tourism sector in Egypt to cooperate with each other to provide promotional activities for religious tourism in South Sinai. Keywords: Promotion, Religious Tourism, South Sinai, Travel Agencies, Websites. |