الفهرس 
Einleitung
Einteilung nach berufsgruppenOnly 14 pages are availabe for public view
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Abstract
The sport federations stand in competition with other federation, with come and new leisure enterprises. The sport federations compete with the other federations for members, potenial members, spectators, sponsors, and the media. If the sport federations want to exit in these competitions, they must recognize and fulfill the demand desires. That could be reached by a good planning in marketing. The marketing methods, as they have been described in the classical marketing teachings, are based on the liberty of the market. The sport markets in Egypt and Germany are however, not completely free, since the respective state regulates the market strongly. However, both countries are different in the adjustment extent of regulation, in which the German sport market are much more free. In this study, it is to be examined how the federations with national influencing control could market their offers. In addition the conditions of the marketing process, in respect of sport organization and the surrounding marketing field, must be examined in order to marketing process. A goal of this work is to compare between the marketing management of the German and Egyptian federations under the conditions of an only partially free market .the importance of this investigation is the explanation of the today’s sports marketing situation in Egypt and German. It shows that the substantial social, economic and political factors in Germany and Egypt, which can play the main role in the formulation of the marketing strategy for the sport federations. The results of the present investigation show that the reciprocal effect of the marketing management that offered by federation on the single types sport or team types sport. The image of the kinds sport plays an important role when it is planning for the marketing activities of the sport federation. The sport which admits to be professional represents an important factor in the marketing managements methodology. For example, the sport federations for athletics, boxing and football have a large number of sports sponsors for their meetings. The results of the present investigation also show that the marketing management methodology has an influence on the formal relations of state and sport organization.