الفهرس 
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Abstract
This study set out to measure the impact of external social product features on customer loyalty through mediation of positioning. The study conducted on customers of the mobile phone service companies in Egypt. It involves one sample which was a sample of mobile phone users, Questionnaires were used to measure the impact of external social product features (independent variables) on customer loyalty (dependent variable). Statistical methods used to test the null hypothesis were that of Kruskal-Wallis, Descriptive statistics, Simple and Multiple Regressions. The results of the study indicated that there is a significant impact of external social product features on both positioning and customer loyalty. However this impact is higher on positioning than on customer loyalty. The results also indicated that consumers are not well informed about the importance of external social product features compared to functional features and that is an area of great concern.