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العنوان
Identifying Experiences Derived from Visiting Shopping Malls and their Relationship with Shopping Activities \
المؤلف
Farrag, Dalia Abdulrahman.
هيئة الاعداد
باحث / داليا عبد الرحمن فراج
مشرف / اسماعيل محمد السيد
مشرف / نهال فريد
مناقش / Russell W. Belk
الموضوع
Shopping Activities .
تاريخ النشر
2006.
عدد الصفحات
189 p. :
اللغة
الإنجليزية
الدرجة
الدكتوراه
التخصص
الأعمال والإدارة والمحاسبة (المتنوعة)
الناشر
تاريخ الإجازة
12/11/2006
مكان الإجازة
جامعة الاسكندريه - كلية الاعمال - ادارة اعمال
الفهرس
Only 14 pages are availabe for public view

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Abstract

Finally, the strives were the third type of shoppers identified in this study. strivers represent the majority of Alexnadrian mall shoppers. they are mainly teenage females with low purchasing power which explains why they are driven by ” bargain hunting ” as a shopping motive, but at the same time they are always dreaming about the mall and alwayes looking forward to be parts of this stimulating and interesting atmosphere.