الفهرس 
المقدمةيوجد فقط 14 صفحة متاحة للعرض العام
 |  | from | 301 |  |  |
| | | from | 301 | | |
المستخلص
Advertising has become a near-constant companion to the individual, wandering around all places and times, making the advertisement one of the most besieged and tracked activities, wherever and at all times. The advertisement has been greatly influenced by economic, political and scientific developments throughout history. The advertisement is one of the oldest arts known and exploited by man to promote and market its products with sufficient audio, visual and print media. As the experience and scope of action of the animated advertisement has continued, efforts have emerged to develop techniques that are based on artistic innovation, including the use of technology innovations as a necessary means of serving the artistic purpose. The enormous technological development plays a central role in the minds of advertisement makers. The advertisement’s reliance on 3D image and virtual reality technology has been used to produce interaction between the real person and virtual elements. So what if one of the new technologies, like virtual reality, is used with this kind of advertising to create the emotional living of the recipient and achieve effective communication between the recipient and the advertised commodity. The researcher’s study came to )use virtual reality technology to achieve emotional participation in animation advertising( In four chapters