الفهرس 
الفصل الأوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Modern economic institutions play an important role in building the foundations of economic life and contribute to improving human behavior. Economic institutions are a group of commercial establishments that work to provide human needs and satisfy their desires and also contribute to increasing productivity and improving the market economy in particular and then in general. The emergence of the concept of the market was associated with the development of economic activities and trade processes resulting from the division of labor, so man relied on production in order to satisfy his needs within the unity of the small community. The exchange) between commodities before the money is used in the advanced stages. Objectives of the study : The current study aims to know the role, management and development of modern markets by knowing the reality of these institutions and pointing to their strengths and weaknesses and trying to overcome them. This study is based on a basic hypothesis, which is ””The interest in managing and developing economic resources in modern markets is what achieves the objectives of the market and studies the relationship between the economic and social dimensions of markets.”” Which are: 1- Recognize the historical development of studying the economic resources of the markets 2- Identifying the social and economic dimensions of market development. 3- Recognizing the role of market management in the development of malls and agencies. 4- Knowing the most important obstacles facing market management in developing agencies within the market. 5- Knowing the impact of economic and social development on markets and trying to provide a vision for the tasks of managing economic resources in a way that takes into account achieving a balance between the objectives of the market and the needs of its members. Study questions: The study attempts to answer the following questions by collecting information and data on the subject of the study, which is represented in the following main question: What is the nature of the social and economic dimensions of the management and development of the modern market in the city of Mansoura? This question results in a number of questions, including: 1- To what extent have modern markets contributed to the provision of social and economic services to the individuals who benefit from them? 2- What is the level of efficiency of the modern market in management and development to deal with society? 3- What is the nature of social and economic policies that can help raise the efficiency of the performance of these institutions? 4- What is the proposed scenario for the advancement of the role of these institutions (modern markets) in the city of Mansoura. the study Problem : Modern markets are one of the most important institutions contributing to the provision of services to different groups of people, and they are considered among the civil society facilities closest to people because they seek to assess their needs and then satisfy them and provide services to them. These markets now play an important role in the social and economic dimensions between workers and society, as they are of special importance due to their geographical spread, which makes it easier for the community to access them. And that these modern facilities operate under changing and complex conditions, in which there are many challenges that did not exist before, so these challenges are faced quickly and efficiently. About the tools and means that enable it to survive within these conditions. These institutions (modern markets) appeared in the past years and their members increased tremendously and their categories and practical levels varied as they moved from small institutions with limited capabilities and resources to larger institutions and their roles varied and their financial resources and expertise increased and also their fields of work and diversified its resources. The problem of the study is that the management and development of economic resources have a role in the markets in general, as there is a special section for the management and development of economic resources in the markets, as malls and agencies have the privileges and capabilities to achieve market goals in addition to other tasks represented in the division of jobs and salaries and Providing social care for workers and the importance of the role played by the management of economic resources in the markets in order to organize work and achieve the goals of the institution, so it is necessary to focus on the goals that seek to achieve these social and economic factors in order to invest in modern markets. Hence, the research problem is represented in the following main question: What are the social and economic dimensions of managing and developing modern markets in the city of Mansoura, and how to activate these dimensions through the experiences of the field study? the importance of studying : The importance of any study depends on the value of its subject and its scientific results that can be studied in the future on similar cases. It also acquires the importance of the study through what it adds of scientific benefit to the community under study. from this standpoint, the importance of the study is determined in: Scientific (Academic) Importance: It is represented in showing the theoretical aspect of the role of modern markets through their social and economic dimensions, through the information added by the study, which is considered a scientific contribution to the field of studies of modern market institutions. There is a development in the social sciences and this appeared in the field of economic market study, which is the study that concerned itself with the study of markets and the extent of their development and economic development. Studying the market needs and the services provided by the project in order to reach the best information required in quantity only, but also in terms of quality. The modern market study results in identifying the people who wish to purchase the product or service provided by the agency, and thus helps to identify the desires and needs of consumers. Practical importance: It is represented in providing a practical framework by taking advantage of the results of the study to support the phenomenon under study so that those interested in the modern markets (agencies and malls) in the city of Mansoura can activate the role of the institution on the difficulties and challenges it faces and how to deal with them and benefit from them and manage them efficiently and efficacy. The importance of this study is in: 1- Attempting to identify the role of the production process in modern markets and the social and economic dimensions affecting it for its development 2- Providing the means that help stimulate it through continuous training and rehabilitation. 3- Attempting to develop the market and provide services that lead to satisfying the needs of the individual in order to achieve increased productivity. The study reached a number of results, the most important of which are: The results of the study indicated the name of the institution that the sample members frequented constantly, in the first rank Fathallah with a percentage of 96.3%, in the second rank Khair Zaman with a rate of 95.1%, in the third rank Carrefour with a percentage of 93.6%, in the fourth rank Mansoura Agency by 81.3%, and in the fifth rank, Metro, with a percentage 46.2% and in the last rank financed the university by 51.4%. The results of the study indicated the reasons for going to the institution, in the first order the presence of the products you need by 36.7% and in the second place their prices by 24.5% and in the third arrangement punctuality by 21.4% and in the fourth arrangement its advertising by 9.2% and in the fifth arrangement the good handling of Employees within the institution by 8.3%. The results of the study indicated the reasons that motivate the purchase of a particular commodity and not others, in the first order the necessary need for the commodity by 27.5% and in the second arrangement because the commodities are in line with fashion by 21.4% and in the third arrangement both because commodities indicate a higher social status, others owning the commodity by a percentage 15.3% and in the fourth place because others advised me to buy it by 12.2% and in the fifth place its advertisements are spread everywhere by 6.1% and in the sixth place the goods correspond to our customs and traditions by 2.1%. The results of the study indicated that families have a planning method before purchasing products and goods. In the first place, yes, with a percentage of 61.2%, in the second place to some extent, at a rate of 30.6%, and in the third, no, at a rate of 8.3%. The results of the study indicated the continuity of frequency to the institution, in the first arrangement, the frequency every week at a rate of 52.0%, and in the second arrangement, the frequency per month at a rate of 39.8%, and in the third arrangement, the frequency per day at a rate of 8.3%. The results of the study indicated that shopping from commercial malls is part of the monthly economic sample plans. In the first arrangement, yes, at a rate of 52.0%, and in the second arrangement, no, at a rate of 38.8%, and in the third arrangement, the results of the study indicated the material income for each month at a rate of 9.2%. The results of the study indicated that the consumption expenditure of the sample members exceeded the monthly income, in the first arrangement to some extent by 52.9%, in the second arrangement no by 26.0%, and in the third arrangement yes by 21.1%. The results of the study indicated the impact of the quality of work and the scientific level on the quality of consumer spending for the individual, in the first arrangement a significant effect of 58.1%, in the second arrangement a limited effect of 30.6%, and in the third arrangement it had no effect by 11.3%. The results of the study indicated the use of banking systems in the buying and selling of goods and products, in the first place, no, with a percentage of 54.1%, and in the second place, yes, at a rate of 45.9%. The results of the study indicated that obtaining a higher income in the future leads to an increase in consumer spending at the present time, in the first rank no by 61.2%, in the second somewhat by 30.6%, and in the third rank yes by 8.3%.