الفهرس 
مقدمةيوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
In the past few years, interest has increased in using the brand to enhance the value of the product and the organization alike, and recognizing the value of building and managing the brand of the tourist destination in marketing, many countries have made a brand for it to improve the tourist image of the tourist destination and increase the demand for it. The chances of survival and continuity of brands are affected by changing customer tastes, competition strategies, government regulations and laws, and various aspects of the marketing environment. The passage of time as one of the most important intangible assets that increases its value, and the level of organizations’ interest in the value of the brand increases with the increase in its role as a key driver of excellence and success. This study aims to assess the impact of the brand on the tourist image of the tourist destination. The methodology of this study was divided into a theoretical part, which is an exposure to everything related to the variables of this study from previous theories and studies, and a field part, where two survey forms were designed and distributed to random samples of workers in the official agencies in the tourism sector in the Arab Republic of Egypt and the Sultanate of Oman to explore their opinions about the brand and its impact on the tourist image For them , the results of the study showed that there is no integrated plan to develop an integrated strategy for the brand in Egypt, which requires coordination between several agencies and ministries.