الفهرس 
Chapter One: General Framework and Literature ReviewOnly 14 pages are availabe for public view
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Abstract
This research aims to investigate the direct and indirect effects of Digitalization on Customer Engagement through the mediation of Value Co-Creation, in and investigate the moderation role of Customer Education in these relationships in the field of application which is Microfinance Non-Banking Companies’ Customers in Egypt. The thesis adopted the philosophy of positivism, the deductive approach, and the method of quantitative analysis as the research methodology. The instrument utilized for data collection was the questionnaire. Consequently, 404 usable questionnaires were collected electronically through social media channels from customers of Microfinance Non-Banking Companies in Egypt. In addition, using Warp PLS 8, path analysis was employed to explore the causal relationships among the research variables. The findings reveal that Digitalization has a significant direct positive effect on both Value Co-Creation and Customer Engagement but does NOT have a significant indirect effect on Customer Engagement through Value Co-Creation. Furthermore, the research results indicate that Customer Education has a moderating effect on the relationship between Digitalization and Value Co-Creation but does NOT have a significant moderating effect on the relationships between Digitalization and Customer Engagement, and Value Co-Creation and Customer Engagement. Also, research results show that Demographics differences have significant differences in respondents’ opinions regarding research variables (Digitalization, Value Co-Creation, and Customer Engagement). In addition, this research also has significant practical implications and guidelines for microfinance industry, and theoretical implications for researchers who are interested in research variables.