الفهرس 
Chapter One: General Framework and Literature ReviewOnly 14 pages are availabe for public view
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Abstract
This study aimed to investigate the relationship between marketing information systems, competitive advantage, and the country branding, by applying it to the commercial aviation industry in Egypt. The results of the analysis showed that there is a positive relationship between the marketing information systems and the competitive advantage. In addition to the existence of a relationship between the brand of the nation and the competitive advantage, as demonstrated by the results of the statistical analysis, Country branding moderate s the relationship between the marketing information systems and competitive advantage in Egyptian Commercial aviation industry. The study reached a number of Recommendations, the most important of which are: The necessity of concluding strategic alliances for the purpose of establishing new airports and developing the existing ones; increase the air fleet; In order to accommodate and increase the number of flights and achieve a competitive advantage, thus building a good reputation for the country and building a brand for the nation, which contributes to attracting more air traffic.