الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The study aimed to investigate the relationship between electronic customer experience management and the Customer Brand Attachment ” An Application to Private Car Owners in Egypt ”. The study relied on the analytical descriptive approach, and the study population was represented by the owners of private cars in the Arab Republic of Egypt, whose number is (4.8) million. The study relied on an electronic interceptive sample of the owners of private cars in Egypt, and the size of that sample was determined ( n) whose number is (384). The researcher used a survey list prepared for the purpose of collecting data on the variables of the study. The results of the study revealed that there is a statistically significant correlation between the dimensions of the study variables (electronic customer experience management and customer attachment to the brand) at a significant level (0.05) from the point of view of private car owners in Egypt. There is a significant effect of the dimensions of electronic customer experience management (behavioral experience, sensory experience, relationship experience, emotional experience) on the customer’s association with the brand under study, and there is no effect (perceptual experience) on the customer’s association with the brand under study. There are statistically significant differences at the level of significance (0.05 ≥ a) from the point of view of private car owners in Egypt in the dimensions of electronic customer experience management, and the dimensions of customer association with the brand according to (type, age, qualification) income).