الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
Study title: Th¬e Impact of the Digital Marketing Strategy on the Purchasing Decision Applied to the Egyptian real estate market.The current research aimed to identify: the impact of the digital marketing strategy in its dimensions (marketing via social media, telemarketing, marketing via search engines (SEM), retargeting) on the purchasing decision through a field study on clients of real estate companies in the Egyptian real estate market, and to achieve the objectives of the research, The descriptive analytical approach is through reviewing references and previous studies related to the research topic. The researcher also conducted a field survey by designing a special questionnaire that was judged by a group of business administration professors, and distributed it to a random sample consisting of (405) individual clients of real estate companies in the sector. Egyptian real estate, Cronbach’s alpha test, Pearson correlation, and multiple linear regression were used.The research reached a set of results, the most important of which is:-The existence of a statistically significant correlation between the digital marketing strategy and the purchasing decision.-There is also a statistically significant effect of the digital marketing strategy on the dimensions of the purchasing decision.Recommendations: Based on the research results, the researcher recommended real estate companies to develop their digital marketing strategies effectively to attract potential customers and increase sales.