الفهرس 
الفصل الاوليوجد فقط 14 صفحة متاحة للعرض العام
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المستخلص
The research aimed to measure the cost of e-marketing and compare it with the cost of marketing from the traditional perspective (marketing in the contemporary business environment) with the aim of choosing the optimal marketing alternative, and to achieve the goal of the research was conducted a case study on Gold Patern Company which daily recommendations for trading gold, currencies and virtual currencies, and the study sample reached 48 products of gold, The study found that there are fundamental differences of statistical significance between the cost of traditional marketing and the cost of e-marketing, there are fundamental differences of statistical significance between alternatives to e-marketing, there is a statistically significant effect of allocating the cost of e-marketing per unit on the trade-off between alternatives to e-marketing.The research aimed to measure the cost of e-marketing and compare it with the cost of marketing from the traditional perspective (marketing in the contemporary business environment) with the aim of choosing the optimal marketing alternative, and to achieve the goal of the research was conducted a case study on Gold Patern Company which daily recommendations for trading gold, currencies and virtual currencies, and the study sample reached 48 products of gold, The study found that there are fundamental differences of statistical significance between the cost of traditional marketing and the cost of e-marketing, there are fundamental differences of statistical significance between alternatives to e-marketing, there is a statistically significant effect of allocating the cost of e-marketing per unit on the trade-off between alternatives to e-marketing.